Think of Canvas, yes, a canvas for your audiovisual GIFs. Filling the screen in a vertical format, it’s a visual alternative to album artwork. In short, Canvas is an 8-second visual loop that appears in the Now Playing view. But, with Spotify Canvas, music artists now have a tool, albeit a short format one, to express themselves visually for the benefit of their song distribution and delivery.
While Spotify, Soundcloud, Tidal, and other streaming platforms are great at what they do-deliver tunes to the ears of listeners-they’re hardly visual media. And what’s great is that each artist can approach it in their own unique way. Everything from music videos, album sleeve art, and social media ads to stage design, costume, and even dance can all be incredibly valuable visual calling cards.Įveryone from David Bowie and Grace Jones right on down to Lil Nas X and Billie Eilish understands this on a fundamental level. Any savvy modern musical artist or producer understands the value of a good visual.
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